Jobs to be Done
What task are customers trying to accomplish, and what outcome do they need?
PHASE 02 / 05 · Discover product ideas
Find new product ideas for your business
Discover new digital offers and potential additional revenue streams based on your expertise — for your customers and new audiences.
No idea yet? Start with phase 1Phases · Swipe ↔
WHAT HAPPENS IN PHASE 02
Turn your expertise into new possibilities
The idea finder develops product opportunities with a clear rationale: who benefits, what work the product takes on and why your business is suited to it. Compare the potential and open questions, then choose which opportunity to pursue.
Free
Website analysis and idea discovery: no subscription, no obligation. Further services are ordered separately.
YOUR RESULT
Your ideas to choose from
- Concrete product opportunities in different directions
- For each opportunity: audience, customer task and result
- An assessment of potential and the key open questions
YOUR STRENGTHS. NEW POSSIBILITIES.
What else could your expertise become?
The idea finder explores digital product opportunities for your business, considering your customers today and possibilities beyond them.
The starting point: the services and expertise visible on your website.
EXISTING CUSTOMERS
Deliver more value
Digital tools that take work off your customers’ hands and complement your services.
NEW AUDIENCES
Reach different customers
Apply your expertise to other buyers, industries or situations.
STANDALONE OFFERINGS
Create a new product
A digital offering with a customer benefit of its own, independent of your current services.
Four perspectives. One goal.
We combine principles from established methods to identify new product opportunities.
Ansoff Matrix
Where are the opportunities in existing and new markets and offerings?
Blue Ocean
Which other buyers and underserved needs could be relevant?
Hypothesis-driven validation
Which assumptions remain open and need to be investigated next?
An opportunity you can evaluate.
Each idea explains the customer benefit and its connection to your business. Potential and open assumptions stay separate: a promising idea is not yet evidence of demand.
- Who for?
- The audience and a specific situation
- What for?
- The customer’s task and a tangible result
- Why you?
- The link to your expertise and services
- What next?
- The key questions still to answer
From product idea to a finished app.
You choose an idea. The market assessment investigates its open questions, market signals and competitors. You then decide whether to order app development.
Your chosen idea becomes a finished browser app for your customers, ready to embed in your website using an iframe. You see the scope and price before each order. You decide on every next step; unresolved assumptions remain visible.
ILLUSTRATIVE EXAMPLE · DEMAND NOT VALIDATED
One painting business. Three opportunities.
- For existing homeowners: A color planner compares room color options and produces a concept for a consultation.
- For a new audience: A renovation comparison tool could help property managers plan the scope and material needs of several apartments.
- As a standalone offering: Interactive surface-preparation training could give learners feedback on their decisions.
Whether these opportunities fit a particular business depends on its demonstrable expertise. Customer access, demand and willingness to pay would each need investigation. These examples illustrate the directions to explore; they are not generated or validated customer projects.